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Marketing Management and Strategy: Marketing Engineering Applications
Author Gary L. Lilien, Arvind Rangaswamy
Price: $33.00
Creative Product Design: A Practical Guide to Requirements Capture Management
Author Margaret Bruce, Rachel Cooper
Price: $55.00
New Product Introduction: A Systems, Technology, and Process Approach (Crisp Fifty-Minute Books (Paperback))
Author J. David Viale
Price: $11.86
Credit and Collection Forms and Procedures Manual
Author Jack Horn, Michael Dennis

IdeaWise: How to Transform Your Ideas
Author Steve Rivkin, et al
Price: $27.95
How to License Your Million Dollar Idea: Everything You Need to Know to Make Money from Your New Product Idea
Author Harvey Reese

How To Create Profitable New Products
Author George Gruenwald
Price: $49.95
Brand Stretch : Why 1 in 2 extensions fail, and how to beat the odds: A brandgym workout
Author David Taylor
Price: $46.78
Queueing Networks: Customers, Signals and Product Form Solutions
Author Xiuli Chao, et al
Price: $176.00
Trademark: How to Name Your Business and Product (Trademark: Legal Care for Your Business & Product Name)
Author Kate McGrath, et al

Customer-Centric Product Definition: The Key to Great Product Development
Author Sheila Mello

Strategy and Management of Industrial Brands: Business to Business Products and Services
Author Philippe Malaval, Christophe Benaroya
Price: $191.00
New Product and Brand Management: Marketing Engineering Applications
Author Gary L. Lilien, Arvind Rangaswamy

Fashion Sales Promotion: The Selling Behind the Selling, Second Edition
Author Pamela M Phillips
Price: $60.00
Product Planning Essentials
Author Kenneth B. Kahn
Price: $53.95
Inventing Small Products: For Big Profits, Quickly (Crisp Management Library Series)
Author Stanley I. Mason
Price: $12.95
Sunk Costs and Market Structure: Price Competition, Advertising, and the Evolution of Concentration
Author John Sutton
Price: $72.43
Specs: The Comprehensive Foodservice Purchasing and Specification Manual, 2nd Edition
Author Lewis Reed
Price: $169.77
Successful High Tech Product Introduction
Author Brian P. Senese
Price: $85.00
Competing by Design: Creating Value and Market Advantage in New Product Development
Author Craig Erhorn, John Stark
Price: $45.00
Product Liability Entering the Twenty-First Century: The U.S. Perspective
Author Michael J. Moore, W. Kip Viscusi
Price: $10.00
Quality Resource Planning - How To Automate and Integrate Your Quality Management System [UNABRIDGED]
Author Jack Blazejak, Jack Blazejak
Price: $23.76
Maintenance Resources Management: Adapting Mrp
Author Dinesh Shenoy (Editor), Bikash Bhadury (Editor)

Exploiting Cycle Time in Technology Management
Author Gerard H. Gaynor
Price: $49.00
Back to Basics: A Fad-Free Diet for Corporate Managers
Author Philip A. Himmelfarb
Price: $16.95
The Brand Chartering Handbook: How Brand Organizations Learn 'Living Scripts' (Eiu Series)
Author Chris MacRae

Marketing Management
Author Alain Jolibert, et al
Price: $40.00
Book Promotion Made Easy: Event Planning, Presentation Skills & Product Marketing
Author Eric Gelb
Price: $12.00
The Food Industry Wars
Author Ronald D. Michman, Edward M. Mazze
Price: $96.95
Rolling Out New Products Across International Markets
Author George Chryssochoidis
Price: $72.00
Business Speak: Using Speech Technology to Streamline Your Business (Wiley/Upside Series)
Author Daniel S. Janal

Book Promotion for the Shameless: 101 Marketing Tips That Really Work!
Author Lorna Tedder

Managing Customer Value: Essentials of Product Quality, Customer Service, and Price Decisions : Essentials of Product Quality, Customer Service, and Price Decisions
Author Bill Dodds
Price: $53.00
Market Driven Enterprise : Product Development, Supply Chains, and Manufacturing (Wiley Series in Engineering and Technology Management)
Author Amiya K. Chakravarty
Price: $110.00
Pocket Guide to the Marketing Plan
Author Malcolm McDonald, Peter Morris

The Practical Guide to Sales & Marketing Management
Author Gene Garofalo

New Product Development
Author George Gruenwald

If You're So Brilliant ...How Come Your Brand Isn't Working Hard Enough?: The Essential Guide to Brand Management (If You're So Brilliant)
Author Peter Cheverton
Price: $14.95
Design for Assembly: Principles and Practice
Author Alan Redford, Jan Chal

Outsourcing of R&D in the Pharmaceutical Industry : From Conceptualization to Implementation of the Strategic Sourcing Process
Author Bianca Piachaud
Price: $65.00
Selecting The Right Products And Services (The Ama Marketing Toolbox)
Author David Parmerlee
Price: $19.95
How to Sell Your Software
Author Robert Schenot

Determinants of Product Innovation in Organizations: Practices and Performances in the Portuguese Financial Sector
Author Miguel Pina E Cunba
Price: $21.78
Market Oriented Product Innovation: A Key to Survival in the Third Millennium
Author Knut Holt
Price: $140.00
Food Product Development (Woodhead Publishing in Food Science and Technology)
Author Mary D. Earle, et al
Price: $183.40
Food and Beverage Control [FACSIMILE]
Author Douglas C. Keister
Price: $68.80
Applying Qualitative Methods to Marketing Management Research
Author Renate Buber (Editor), et al
Price: $65.00
The High-Tech Marketing Companion: Expert Advice on Marketing to Macintosh and Other PC Users
Author Dee Kiamy

How To Develop Successful New Products
Author Jerry Patrick
Price: $47.95
Electro 98: Professional Program Proceedings June 9-11, 1998 Bayside Exposition Center, Boston, Ma USA
Author IEEE
Price: $132.00

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