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Word of Mouse: The Marketing Power of Collaborative Filtering
Author Eric Vrooman, et al

The Psychology of Consumer Behavior
Author Brian Mullen, Craig Johnson
Price: $39.95
Global Marking Strategies
Author Jean-Pierre Jeannet, H. David Hennessey

Quality Assurance in Research and Development (Industrial Engineering)
Author George Roberts
Price: $74.95
Consuming Youth : Vampires, Cyborgs, and the Culture of Consumption
Author Robert Latham
Price: $22.00
Shopping for Identity : The Marketing of Ethnicity
Author MARILYN HALTER
Price: $10.78
Why We Shop : Emotional Rewards and Retail Strategies
Author Jim Pooler
Price: $39.95
60-minute Brand Strategist
Author Idris Mootee
Price: $13.57
The Business of Children's Entertainment
Author Norma Odom Pecora
Price: $20.00
Marketing Research: An Integrated Approach
Author Alan Wilson
Price: $69.50
Creating Brand Loyalty: The Management of Power Positioning and Really Great Advertising
Author Richard Czerniawski, et al

Marketing Research and Modeling: Progress and Prospects : A Tribute to Paul E. Green (International Series in Quantitative Marketing)
Author Yoram Wind (Editor), Paul E. Green (Editor)
Price: $81.44
The Handbook of Online Marketing Research: Knowing Your Customer Using the Net
Author Joshua Grossnickle, Oliver Raskin
Price: $26.37
How Hits Happen: Forecasting Predictability in a Chaotic Marketplace
Author Winslow Farrell

Conquering Consumerspace: Marketing Strategies for a Branded World
Author Michael R. Solomon
Price: $16.50
The Market Segmentation Workbook: Target Marketing for Marketing Managers
Author Sally Dibb, Lyndon Simkin
Price: $30.94
Basic Marketing Research (2nd Edition)
Author Naresh K Malhotra
Price: $130.67
National Image and Competitive Advantage
Author Eugene D. Jaffe, Israel D. Nebenzahl
Price: $28.05
Market Research in Action
Author Michael Roe
Price: $34.99
Shopping for Pleasure: Women in the Making of London's West End.
Author Erika Rappaport
Price: $26.95
Consumerism : As a Way of Life
Author Steven Miles
Price: $38.95
Customer Behavior : A Managerial Perspective
Author Jagdesh N. Sheth, et al
Price: $137.95
Consumer Behavior (5th Edition)
Author John C. Mowen, Michael Minor

Por qu?? compramos
Author Paco Underhill, Jose Luis Nueno

The Strategy of Desire (Classics in Communication and Mass Culture Series)
Author Ernest Dichter, Arthur Asa Berger (Introduction)
Price: $29.95
Preference Structure Measurement: Conjoint Analysis and Related Techniques
Author Intelliquest
Price: $20.40
Trillion-Dollars Moms : Marketing to a New Generation of Mothers
Author Maria Bailey, Bonnie Ulman
Price: $15.64
Consumer Panels
Author Seymour Sudman, Brian Wansink
Price: $26.37
The Laws of Choice
Author Eric Marder
Price: $30.00
The Handbook of International Market Research Techniques
Author Robin J. Birn (Editor)
Price: $33.97
Building Brand Identity: A Strategy for Success in a Hostile Marketplace
Author Lynn B. Upshaw
Price: $35.88
Consumer Psychology for Marketing (Consumer Psychology for Marketing)
Author Gordon Foxall, et al
Price: $36.70
Handbook of Marketing and Society (1-Off)
Author Paul N. Bloom, Greg Gundlach
Price: $130.00
Measuring the Effectiveness of Image and Linkage Advertising
Author Arch G. Woodside
Price: $96.95
Market Intelligence: How and Why Organisations Use Market Research (Market Research in Practice Series)
Author Martin Callingham
Price: $22.10
Collaborative R&D : Manufacturing's New Tool (National Association of Manufacturers)
Author Gene Allen, Rick Jarman
Price: $95.00
Analysis for Strategic Marketing
Author Vithala R. Rao, Joel H. Steckel
Price: $95.00
International Consumer Behavior
Author A. Coskun Samli
Price: $88.95
Marketing Research
Author Donald R. Lehmann, et al
Price: $128.00
Survey Nonresponse (Wiley Series in Survey Methodology)
Author Robert M. Groves, et al
Price: $93.82
Silver Linings: Selling to the Expanding Mature Market
Author Herschell Gordon Lewis
Price: $40.00
Do-It-Yourself Marketing Research
Author George Edwardbreen, George Edward Breen, et al
Price: $32.64
The Oxford Textbook of Marketing
Author Keith Blois (Editor)
Price: $72.00
Marketing and Feminism : Current Issues and Research (Routledge Interpretive Market Research Series)
Author Lorna Stevens (Editor), et al
Price: $45.95
Motigraphics : The Analysis and Measurement of Human Motivations in Marketing
Author Richard C. Maddock
Price: $99.95
Inside Information : Making Sense of Marketing Data
Author D. V. L. Smith, J. H. Fletcher
Price: $34.95
A Greenhouse Anthology
Author F. David Schnebly, Stanley, Jr Hiller
Price: $20.99
Winning Marketing Strategies
Author Barry Feig
Price: $40.80
Competition Policy in Regulated Industries: Approaches for Emerging Economies
Author Paulina Beato (Editor), Jean-Jacques Laffont (Editor)
Price: $21.04
Market Analysis for the New Millennium
Author Robert R. Prechter Jr.
Price: $39.00

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