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New and Improved: The Story of Mass Marketing in America
Author Richard S. Tedlow
Mass Affluence: Seven New Rules of Marketing to Today's Consumer
Author Paul Nunes, Brian Johnson
Price: $19.77
Standing Room Only: Strategies for Marketing the Performing Arts
Author Philip Kotler, Joanne Scheff
Price: $37.80
Unleashing the Killer App: Digital Strategies for Market Dominance
Author Larry Downes, Chunka Mui
The Smart Organization: Creating Value Through Strategic R&D
Author David Matheson, James E. Matheson
Price: $19.77
20/20 Foresight: Crafting Strategy in an Uncertain World
Author Hugh Courtney
Net Gain: Expanding Markets Through Virtual Communities
Author John Hagel III, Arthur G. Armstrong
Price: $16.47
Managing Across Borders: The Transnational Solution
Author Christopher A. Bartlett, Sumantra Ghoshal
Price: $16.47
Out of the Box: Strategies for Achieving Profits Today & Growth Tomorrow Through Web Services
Author John Hagel III, et al
Price: $19.77
Commercializing New Technologies: Getting from Mind to Market
Author Vijay K. Jolly
Third Generation R & D: Managing the Link to Corporate Strategy
Author Philip A. Roussel, et al
United We Brand
Author Mike Moser
Price: $18.15
Net Worth
Author John Hagel III, Marc Singer
Price: $16.47
Digital Capital: Harnessing the Power of Business Webs
Author Don Tapscott, et al
Price: $18.15
Total Access
Author Regis McKenna
Price: $18.70
Markets of One: Creating Customer-Unique Value through Mass Customization
Author James H. Gilmore (Editor), B. Joseph Pine (Editor)
Price: $19.77
The Slow Pace of Fast Change: Bringing Innovations to Market in a Connected World
Author Bhaskar Chakravorti
Price: $20.37
Hearing the Voice of the Market: Competitive Advantage Through Creative Use of Market Information
Author Vincent Barabba, Gerald Zaltman
The Infinite Asset: Managing Brands to Build New Value
Author Sam Hill, et al
Price: $18.15
Place to Space: Migrating to Ebusiness Models
Author Peter Weill, Michael Vitale
Price: $24.50
Brand New : How Entrepreneurs Earned Consumers' Trust from Wedgwood to Dell
Author Nancy F. Koehn
Price: $27.96
Winning the Service Game
Author Benjamin Schneider, David Earl Bowen
Price: $16.47
Going Global: Succeedings in World Markets (Harvard Business Review Paperback Series)
Author Harvard Business Review
Customer Connections: New Strategies for Growth
Author Robert E. Wayland, Paul M. Cole
Price: $29.95
The One Number You Need to Grow (HBR OnPoint Enhanced Edition) [DOWNLOAD: PDF]
Author Frederick F. Reichheld
Price: $7.00
Momentum: How Companies Become Unstoppable Market Forces
Author Ron Ricci, John Volkmann
Price: $16.47
Diamonds in the Data Mine (HBR OnPoint Enhanced Edition) [DOWNLOAD: PDF]
Author Gary Loveman
Price: $7.00
Customer Equity: Building and Managing Relationships As Valuable Assets
Author Robert C. Blattberg, et al
Price: $20.37
Marketing Is Everything [DOWNLOAD: PDF]
Author Regis McKenna
Price: $6.00
Franchise Organizations
Author Jeffrey L. Bradach
Price: $19.77
Marketing Success Through Differentiation - Of Anything [DOWNLOAD: PDF]
Author Theodore Levitt
Price: $6.00
Extend Profits, Not Product Lines [DOWNLOAD: PDF]
Author John A. Quelch, David Kenny
Price: $6.00
The Lure of Global Branding [DOWNLOAD: PDF]
Author David A. Aaker, Erich Joachimsthaler
Price: $6.00
Building Brands Without Mass Media [DOWNLOAD: PDF]
Author Erich Joachimsthaler, David A. Aaker
Price: $6.00
The Marketing Information Revolution
Author Robert C. Blattberg, et al
Making Markets: How Firms Can Design and Profit from Online Auctions and Exchanges
Author Ajit Kambil, et al
Price: $19.77
Keeping Customers (The Harvard Business Review Book)
Author John J. Sviokla, Benson P. Shapiro (Editor)
Price: $23.10
Field Guide to Marketing (Harvard Business/The Economist Reference Series)
Author Tim Hindle
Field Guide to Marketing: A Glossary of Essential Tools and Concepts for Today's Manager (Harvard Business/the Economist Reference Series)
Author Tim Hindle, Alistair D. Williamson
The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value [DOWNLOAD: ADOBE READER]
Author Frederick F. Reichheld, Thomas Teal
Price: $16.47
Seeking Customers (The Harvard Business Review Book)
Author Benson P. Shapiro, John J. Sviokla (Editor)
Price: $35.00
The New Deal at Work: Managing the Market-Driven Workforce
Author Peter Cappelli, Peter Cappelli
Price: $19.77
Manage Marketing by the Customer Equity Test [DOWNLOAD: PDF]
Author Robert C. Blattberg, John Deighton
Price: $6.00
Concurrent Marketing: Integrating Product, Sales, and Service
Author Frank V. Cespedes, Harvard Business School Press
Price: $19.77
eBrands: Building an Internet Business at Breakneck Speed
Author Phil Carpenter
Price: $25.95
Marketing Moves: A New Approach to Profits, Growth & Renewal
Author Philip Kotler, et al
Price: $19.77
When Marketing Becomes a Minefield (Harvard Business Review Management Dilemas)
Author Harvard Business Review
Price: $13.57
Staple Yourself to an Order [DOWNLOAD: PDF]
Author Benson P. Shapiro, et al
Price: $6.00
CRM--the Right Way (HBR OnPoint Collection) [DOWNLOAD: PDF]
Price: $16.95
Customer-Driven Innovation [DOWNLOAD: PDF]
Author Jim Billington
Price: $4.00 |
